aka mrs.s+s, aka kasia. true story. until recently i use to spend at least half my week in pajamas, thanks to the benefits of having a home based business. i wear my hair in a top knot religiously, but refuse to cut my hair short. and i'm a sucker for anything vogue. what's with all the sharing? well in efforts to practice what we at style + swoon preach to all our clients, namely the importance of humanizing your brand so to authentically connect with your target audience, i'm going to be putting myself out there. like never before.
not that this is going to be an easy endeavor for me. i'm extremely awkward in front of a camera. and like many i'm very self-conscious. and most importantly i've always cherished the idea of keeping my personal life private. but the truth of the matter is, i need to move past all that. for the better of what i love most (after my gorgeous family), and that's my business. because i truly believe the advice i give to all our business partners. today's marketplace is all about a lifestyle connection. an authentic human connection.
some may argue that social media has made us a self-indulged and materialistic bunch. but i prefer to focus on the benefits of making authentic connections with your audience, your clients and friends alike, and sharing your story, your brand's story, in ways that benefit others. so no more pajamas. i'll just have to stick to my other uniform of ripped jeans and t's. and a bit of makeup will be done on the regular. but the top knot, that stays.
style + swoon