enter your product here.
it's the second week of january and if you're running a business you're no doubt on an aggressive path to tackle 2017 with ambitious goals that you are hellbent at attaining. and if you're smart owning social media is on the top of your 'must do' list. and that's because you appreciate the power of social. it builds brand awareness. it puts you at the forefront of your target customer's mind. and it can turn a prospect into a buying customer. it means money. and there's plenty of strategy that you need to master in order to use social to its max potential, but the number one thing you need to have, the thing that you need before any of the strategy can be put into play, is a kick.ass.image. full stop.
human beings today have attention spans lower than that of a goldfish. crazy, we know, but it's true. we want the punch line immediately. we want everything fed to us in seconds or else we move onto the next shiny object. and before we read anything of any relevance we first need to be captivated to do so. and what catches our eye before all else? that kick-ass image.
it's this change in our behaviours that has created the world of lifestyle product photography. it's what the best brands use. they put their products into a context that captures the attention of a target audience by either connecting them to that lifestyle context or by tapping into the imagination with creatively.
let's take a beauty brand for example. a company that sells cosmetics has a number of approaches they can take with their visual content. they could capture their products on a white background focusing on the product itself, which may work in some instances but is unlikely to garner much attention on social. or the brand could place their products into lifestyle contexts that connect to the personalities of the people buying the products. much more successful. the brand could also use their products as part of a creative editorial style shoot that stretches reality and moves into unworldly spaces that have customers losing themselves to fantasy all together. another successful play.
the moral of the story? this year, to reach new heights with your business, and certainly with social media, remember that your visual content is everything. it's your ticket to getting noticed.
the s+s team.